New York Blood Center

  • Marketing Manager

    Job Locations US-NY-New York
    Job ID
    2018-1959
    Category
    Management
    Type
    Regular Full-Time
  • Overview

    At New York Blood Center, one of the most comprehensive blood centers in the world, our focus is on cultivating excellence by merging cutting-edge innovation with diligent customer service, groundbreaking research, and comprehensive program and service development. Join us as we work towards meeting and exceeding the growing needs of our diverse communities, further our lifesaving strategic goals in a rapidly changing environment, and expand our impact on the local, national, and global communities we serve.

    Responsibilities

     

    We are currently seeking an astute, marketing savvy professional to will help advance the reputation of NYBC-E and our Affiliates as leaders in the advancement of Cellular Therapy and Regenerative Medicine through the development of effective marketing strategies that promote our Comprehensive Cell Solutions (CSS). Specifically, you will define the strategy, lead all marketing activities, promote our brand and services via messaging, and partner to create and execute strategies for multi-channel communications.

     

    Responsibilities include:

     

    • Developing and integrating a strategic plan across CCS products and services, building brand positioning, messaging and overall brand experience with a focus on marketing to prospective partners
    • Creating and implementing a comprehensive strategic marketing plan that amplifies CCS voice and messaging across all channels and audiences to achieve organizational goals
    • Overseeing the writing and design of all communications – website, annual report, brochures, media kits, regular blog series, related videos, audio and photography
    • Working with marketing and sales on content of Annual Report, print magazines and newsletters
    • Managing social media strategy (Facebook, Twitter, Linkedin, Instagram) and evaluating effectiveness
    • Creating strategic and informative copy for electronic communications with prospective clients and investors in mind
    • Developing powerful and compelling communication tools to support campaigns to build awareness
    • Providing leadership and managing a broad range of tools – broadcast, digital, print, mail, social media, video, in order to tell the CCS story
    • Leading efforts to build relationships with media and potential customers that promotes CCS
    • Preparing reports and handling other related duties as assigned

    Qualifications

    To qualify, you must have a Bachelor’s Degree in Marketing, Business or Science, and possess 5 years’ experience in marketing that includes the development and implementation of strategic plans for medical specialties, managing digital platforms, and content creation for a multi-media marketing strategy. The ability to thrive is a fast-paced environment and work cross functionally to drive business results will be expected, as will superior organizational and leadership abilities. Excellent decision-making, problem-solving, oral/written communication and PC skills essential. Knowledge of Marketing software (Adobe Creative Suite & CRM) and applications (Web Analytics, Google, etc), as well as HTML, CSS and web developmental tools (e.g. Dreamweaver) desired.

     

    We offer a competitive salary and a comprehensive benefits package.

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